Every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites. Blogs help with SEO by boosting a ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Learn how to write blog posts that drive real engagement, boost reader interaction, improve SEO, and keep your audience coming back for more.

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? Blog posts with more than 3,000 words receive ...