Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...

“We’ve been iterating on this, both from a content and strategy standpoint ... and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify ...

"It is also a testament to WBD's willingness to keep boldly iterating its strategy ... May 2023 rebrand to Max was widely panned, with critics confused by both the separation from HBO and a ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer ... investment and re-focusing the strategy on the programming that is working best like HBO ...