Are die-hard paper coupon clippers finally ready to embrace technology and change their ways? According to a study by Yankee Group, the answer looks like a resounding, “Yes.” The study found that the ...

If you own a business and are looking for ways to draw in more customers, offering discounts through coupons may be the key, since people are always looking for ways to save money. First, though, ...

With 92 percent of consumers identifying themselves as coupon users, it’s no wonder retailers of all sizes are cranking out millions of discounts each year. And while these discounts are a proven way ...

Forbes contributors publish independent expert analyses and insights. Your home for independent, unbiased financial education on the web. Don't allow couponing to cost you more than it saves. Use ...

Relationships and engagement are key to marketing your retail store, and exclusive offers are one way to build both. Digital and physical coupon-based promotions can be powerful tools for attracting ...