Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...

This video breaks down how to read a measuring tape with precision. Perfect for tailors, sewists, and DIY beginners who want ...

White light interferometry (WLI) offers precise film thickness measurement and uniformity analysis for various industries, ...

Psychology Professor Chujun Lin is using machine learning to identify how people judge each other, and the consequences that ...

It is "rocket science," even when it comes down to high school-level physics. This week's lesson: Force equals mass times acceleration.

In this study, the authors employ a genetics-based approach to demonstrate that three different metabolic pathways are essential for synthesizing 1C-tetrahydrofolates (1C-THF). Disrupting any of these ...

Department of Cell and Tissue Biology, University of California San Francisco, San Francisco, United States ...

We’ve probably all had a few conversations with people who hold eccentric scientific ideas, and most of the time they yield nothing more than frustration and perhaps a headache. In [Bertrand ...

Researchers at ETH Zurich successfully manufactured organic light-emitting diodes (OLEDs) at the nanoscale, achieving dimensions approximately one hundred times smaller than a human cell.