Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...

Google’s AI Mode and AI Overviews can produce answers with similar meaning while citing different sources, according to new ...

I grew up in a household which embraced tech early. My dad was a software engineer during the internet’s rise. I think there has always been a computer in my household, and I learnt how to use prompts ...

Disco is not coming to replace Chrome, but rather to test GenTabs, an AI-forward way of using the web.

The two other new MCP servers will help companies manage their Google Cloud environments. The first allows AI agents to ...

Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is ...

Alphabet's Google is working on a new initiative to make its artificial intelligence chips better at running PyTorch, the ...

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

OpenAI compares a ChatGPT prompt to running a light bulb, but is that the whole story? We analyze the hidden infrastructure ...

How the AI industry uses water and how that impacts an increasingly parched world is more complicated than people think.

To solve a truly maddening problem, sometimes all you need is another person to bounce ideas back and forth with. After ...

Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...