Inside Disney’s movie marketing strategy—lessons from the studio’s box office domination
Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.
Universal's 'Wicked: For Good' creates a unique marketing challenge
The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...
A look at how the Oscar best picture nominees have fared at the box office
This year’s Oscar best picture nominees have had different lives at theaters so far. “Dune: Part Two” and “Wicked” are among ...