Google (GOOG) is reportedly nearing a deal to purchase AdHawk Microsystems, which could help bolster its re-entry into the smart glasses or augmented reality headset market, according to Bloomberg.

Google is reportedly in advanced discussions to acquire AdHawk, a startup specializing in eye-tracking technology. Get the full story.

Google is finalizing the acquisition of AdHawk Microsystems for $115 million, aiming to enhance its smart glasses and AR/VR technology capabilities. AdHawk's advanced eye-tracking technology is ...

As Apple reportedly reconsiders its AR glasses strategy, Google is moving forward with a $115 million acquisition of eye-tracking startup AdHawk to bolster its next-gen smart glasses efforts.

The acquisition, valued at $115 million (including $15 million in performance-based payments), could be completed as soon as this week. If finalized, AdHawk would become part of Google's Android ...

Alphabet Inc.'s Google is said to be in the process of sealing a $115 million deal to acquire Canadian eye-tracking technology firm AdHawk Microsystems Inc., marking a renewed push into the smart ...

AdHawk is announcing that it has acquired one of its competitors, Y Combinator-backed Automate Ads. Even if you weren’t a customer, Automate Ads may sound familiar because it was previously ...

After more than a year in beta testing, AdHawk has opened its doors to all advertisers. The company helps businesses manage their Facebook and Google advertising campaigns. It’s a world that co ...

Dive Brief: AdHawk, an online ad campaign management platform provider founded by two ex-Google AdWords employees, raised $1.4 million as it goes into private beta. The software allows marketers to ...

Google (NASDAQ:GOOG) is reportedly in late-stage talks to acquire AdHawk Microsystems, a Canada-based startup specializing in eye-tracking technology for augmented and virtual reality devices, ...