Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple's WWDC 2025 kicked off with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid Glass" ...

When Apple executive Eddy Cue testified “you may not need an iPhone 10 years from now, as crazy as that sounds,” during ...

Murad Ahmed As well as massive duties on goods imported from China, Trump has specifically threatened a 25 per cent levy on Apple devices made abroad. So does Cook — the supposed Trump whisperer — ...

Apple’s Worldwide Developers Conference (WWDC) began with a keynote speech from CEO Tim Cook at 1 p.m. ET. Cook has unveiled ...

The Apple CEO stayed on the president's good side and avoided being a tariff target until a perceived slight flipped Trump. No surprise.

CEO Tim Cook will speak at Apple’s annual conference, WWDC, in California on Monday, where he is expected to address Apple's ...