Disney, Paramount and Universal are willing to pony up $7.5 million-$8 million for a 30-second trailer spot during this year's Super Bowl.

We're expecting additional looks for lots of films, but an exciting first-look could come from Jurassic World: Rebirth, if Deadline is correct. The film could show off its first trailer during half-time, before or after the game, but as it is one of Universal's biggest films and would be a world premiere, it's expected to make an appearance.