Curious about matcha tea? Experts explain its health benefits, side effects, daily limits, and how to enjoy it safely as part ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Now that strawberry matcha latte has rocked our worlds, now comes the iced blueberry matcha latte. Discover the summery drink ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...