I was talking yesterday with Carla Serrano. Along with being CEO of Publicis New York and chief strategy officer of Publicis ...
North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...
Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, fromm ...
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...
Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business ...
WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in ...
Another challenge is the potential for anti-competitive practices. Publicis Groupe's dominance in the data and identity ...
WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...
French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...
Kelly Metz joins as Chief Investment Officer, a role she held at OMD and Anthony Dario signs on to the new role of executive ...