The agency succeeds Wieden+Kennedy, moves on from challenger ESPN Bet.

The generation is rejecting top-down brand messaging in favor of micro-communities where authenticity, participation and ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future.

Ad Age sat down with Raja Rajamannar during Cannes Lions to discuss how AI, the economy and the creative industry are ...

The community forum platform is one of the most frequently cited websites by ChatGPT, Perplexity and Google’s AI Overviews.

The effort, created with Gut, São Paulo, took advantage of a strange mini-game involving players hiding as everyday objects.

The Nigrum Corpus campaign from Brazilian education groups Instituto Yduqs and IDOMED won the Industry Craft Grand Prix at ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Instacart is doubling down on its internal agency, which comes at a time when many brands are pulling back amid a challenging environment of both financial and technological pressures. On the podcast, ...

Grilled Whopper as part of a cross-promotion with the new live-action “How to Train Your Dragon” movie.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.