In a fireside chat at Walmart Connect's Cannes space, P&G Chief Brand Officer Marc Pritchard outlined his outlook on ...

The agency succeeds Wieden+Kennedy, moves on from challenger ESPN Bet.

AI generates flawless design, but intentional imperfections can make branding more emotional, memorable and human.

The generation is rejecting top-down brand messaging in favor of micro-communities where authenticity, participation and ...

Ad Age sat down with Raja Rajamannar during Cannes Lions to discuss how AI, the economy and the creative industry are ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future.

The community forum platform is one of the most frequently cited websites by ChatGPT, Perplexity and Google’s AI Overviews.

Instacart is doubling down on its internal agency, which comes at a time when many brands are pulling back amid a challenging environment of both financial and technological pressures. On the podcast, ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Grilled Whopper as part of a cross-promotion with the new live-action “How to Train Your Dragon” movie.