News

Aussie advertisers abandon traditional media for digital options: Guideline SMI
Australian media agencies are spending more ad dollars than ever before, however traditional radio and television campaigns are being left behind, in favour of digital advertising opportunities.This ...
Call for AI compensation fund in copyright fight
The Copyright Agency has called for a government-mandated scheme to compensate Australian creators for the predations of AI ...
New York Post goes west with daily California Post newspaper
The New York Post, America’s longest running print newspaper, is launching a West Coast version of its daily paper, and its ...
Opinion
Supporting traditional TV isn’t about nostalgia – it’s a good advertising strategy
The long-term strength that brands gain from advertising on TV is under threat. Not because of technology. Not because platforms are changing. And not because audiences are leaving broadcast. The real ...
Sports marketer Marissa Pace switches lanes, joins Guide Dogs NSW/ACT as CMO
Renowned sports marketer Marissa Pace has joined Guide Dogs NSW/ACT as its new chief marketing and philanthropy officer. In her first interview since taking on the gig, she tells Mumbrella why she ...
The Guardian making most of its money from reader contributions
The Guardian Australia has managed to make over half its revenue from reader contributions, despite not operating a paywall.According to the company’s ASIC filings for the 12 months to March 31, as ...
TAL encourages people to live boldly in new brand platform via Ogilvy
In a category that continuously talks about risk, insurance brand TAL is actively encouraging its members to “be bold, take chances, and to actually live”, with a new brand platform via Ogilvy ...
BCF releases new brand platform ‘BCFing Fun’ with national campaign, via Thinkerbell
BCF has unveiled its new brand campaign ‘BCFing Fun’, celebrating the messy, funny, and unforgettable moments that make outdoor adventures uniquely Australian.The announcement:BCF, Australia’s ...
Levi’s and Beyoncé unveil final Reiimagine campaign film, ‘The Denim Cowboy’
Levi’s and Beyoncé have released The Denim Cowboy, the final film in their collaborative Reiimagine campaign.The announcement:The Levi’s® brand, in collaboration with global icon Beyoncé, today ...
Nova takes The Jermaine Plane national on FM
Nova Entertainment has expanded The Jermaine Plane to FM across all five metro markets.The announcement:NOVA Entertainment ...
Babybel releases global campaign highlighting fun, playful snacking
Babybel has launched a new global campaign, “The Fun Kind of Good,” using 3D characters and vibrant visuals to promote the cheese snack’s appeal.The announcement:Much-loved international brand Babybel ...
Radio host Ben ‘Dobbo’ Dobbin debuts podcast to promote Lockyer Valley food facility
Brisbane radio host Ben ‘Dobbo’ Dobbin has partnered with Lockyer Fruit & Veggie Cooperative and Lockyer Valley Foods to launch a 12-episode podcast series promoting a proposed food processing ...