From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and digital-native intuition.

As Indian agencies chase integration with agility, 21N78E’s acquisition of Postcard Media signals a modular, tech-fuelled ...

Targeting MSMEs and legacy brands, the new unit aims to steer growth strategies beyond research and into business reinvention ...

Wondery operations are now dissolved and split into two Amazon teams, one across Audible and a new ‘creator services’ team.

Our weekly roundup of the latest appointments and account wins news from JCDecaux India, BARC, Bigtrunk Communications, Spek ...

Social media is no longer just a platform for sharing or promotion—it has become the primary lens through which people ...

Intel India, in association with Dentsu Creative Isobar, unveiled its latest campaign, ‘Papa kehta hai’ (So says father). This bold, emotionally resonant initiative repositions the personal computer ...

Parle-G celebrates mothers as true friends in Friendship Day campaign. House of Mcdowell’s Soda takes Yaari Jam sky-high and ...

The CEO and chairman of Stagwell spoke with Campaign regarding the company’s Q2 earnings report that saw an 8% increase in ...

In a country where traffic violations by young riders are increasingly under the spotlight, ads like these toe a fine line between empowering youth and emboldening risky behaviour. Pulsar may be ...

In a world that rewards sameness, brands must relentlessly defend their uniqueness—or risk becoming commodities overnight ...