RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today ...

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by ...

Meanwhile, the European Commission has imposed its first major penalties under the Digital Markets Act (DMA), fining Apple ...

Netflix is developing a new AI-powered search experience aimed at improving content discovery across its platform, according ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per ...

ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...