What's in a new name? A strategic shift or a cosmetic makeover?
Zomato’s unveiled its new persona, but it is not exactly a trailblazer. Over 1,100 companies have already undergone similar ...
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Zomato bandh kar diya kya? Company reacts to confusion around rebranding
CEO Deepinder Goyal announced in a letter to shareholders that Zomato will soon be known as Eternal Ltd., with the company's board approving the name change.
Zomato to Eternal, Google to Alphabet, Facebook to Meta: why do companies rebrand and does it work?
Zomato has announced it will change its corporate name to Eternal Ltd, marking a major rebranding move aimed at reflecting its growth beyond food delivery. The company confirmed the decision in a ...
No, food delivery app Zomato is not being renamed - Here's what you need to know
The parent company will be renamed Eternal and comprise four major businesses as of now - Zomato, Blinkit, District, and ...
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Flipkart’s IPO Gameplan: How The $36 Bn Ecommerce Giant Is Gearing Up
Walmart-backed Flipkart wants to shed its foreign image ahead of a mega IPO and the $36 Bn giant has taken calculated steps ...