Plus, with 16,000 U.S. locations, there's a Starbucks on just about every corner. There's a reason you pass so many Starbucks on your daily commute. Starbucks deliberately cluster

Shares of coffee giant Starbucks ( SBUX 7.37%) popped on Wednesday after the company reported financial results for its fiscal first quarter of 2025 -- the first quarter of its hopeful turnaround. Global transactions fell 6% but Starbucks stock was counterintuitively up 7% as of 12:30 p.m. ET. Here's why.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception that the chain's coffee costs too much. New data out of JP Morgan on Thursday suggests he has a long way to go on this front.

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, the chain has yet to announce which items are getting cut.

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit. Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills.

Starbucks CEO Brian Niccol is promising more caffeinated growth but isn't yet ready to put hard projections around when. And for now, that continues to be enough for Wall Street. Shares of the coffee giant advanced 5% on Wednesday following better-than-expected earnings late Tuesday.

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.

Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a restructuring effort.

Argyle and Northlake elected officials, along with representatives of Hillwood Development and Ridgemont Construction, broke ground Tuesday on the long-awaited Tom Thumb grocery store in Harvest Town Center at the northwest corner of I-35W and FM 407.

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.

In poring over Technomic’s 2025 America’s Favorite Chains data, one thing became abundantly clear: younger consumers love a nostalgic dessert restaurant brand. The report not only features America’s favorite restaurants overall, but breaks the data down by generation for Gen Z and millennials (those with the most spending power at the moment).