Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...

AMC announced Wednesday that it has partnered with movie ad company National CineMedia to add a “platinum spot” with commercial ads before movies, according to The Hollywood Reporter.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

But starting in July, AMC will join its major competitors in running even more commercials before movie screenings begin, in an effort to increase revenue without hiking ticket prices as the ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network ...

AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday. The move by the company is expected to add more ad minutes to the ...