I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

Meta boss Mark Zuckerberg said the ads on WhatsApp will not affect personal chats and will be available to channel ...

Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

ARKANSAS, USA — Arkansas Attorney General Tim Griffin and 41 other attorneys general sent a letter on June 5 through the ...

WhatsApp has launched new monetisation tools allowing creators and businesses to earn money through Channels, Status ads, and subscriptions. Learn step-by-step how to set up your WhatsApp Channel, ...

Meta Platforms has gained over 1,200% since 2012. The company is now investing heavily in artificial intelligence, bolstering ...

The act of mansplaining is alive and well on social media. Since what feels like the dawn of time, overconfident men have ...

The MENA region's tally of Cannes Lions trophies has jumped from six on Day 1 to 14 on Day 2, with BigTime Creative Shop ...