Shania Twain plays a critical role in Coffee Mate's Super Bowl commercial, giving voice to an animated dancing tongue ...

Food giant Nestle unveiled a $675 million Glendale plant that makes creamers for coffees, a segment where the company expects ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.Veteran advertisers are using tried-and-true tactics like ...

Most of the commercials airing during this year's Super Bowl are going for laughs, with advertisers betting that America ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

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Need a break? Play the USA TODAY Daily Crossword Puzzle. Swiss corporate parent Nestle SA owns Coffee mate along with other popular brands that include Nescafe, DiGiorno and Nestlé Toll House.

Nestle’s Coffee mate aims to lick Super Bowl advertising rivals not with a celebrity cameo but rather with a celebrity tongue. Shaina Twain provides the voice of a multitalented mouth appendage ...