The brief was to create a pan-regional, cross-media campaign to promote O2's European data roaming offering, O2 Travel, to O2 network users. The eight-week campaign ran from 17 June at Gatwick, ...

Are you a print subscriber? Activate your account. 15 hours 5 min ago By Ad Age and Creativity Staff - 19 hours 36 min ago By Alexandra Jardine - 19 hours 58 min ago By Brian Bonilla - 20 hours 16 min ...

The campaign, developed by Ultra-asia, has been launched in Singapore, Thailand, the Philippines, Australia, Malaysia, Indonesia and Hong Kong. While O2 is a well-known brand in Europe, its awareness ...

Nokia has joined O2’s “Chargers Out of the Box” campaign, which makes the Nokia 301 the first mass-market handset to ship without a charger. The handset will come with just a USB cable, encouraging ...

Virgin Media O2 has launched a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for the next five weeks across multiple ...

Facebook fans are the first ones to see the new O2 ad, which highlights how technology is changing people’s lives and the new possibilities that this creates, with the chance to comntinue the ...

Last weekend, O2 introduced "Bubl", a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold ...

Mobile network O2 has launched its first ever Christmas brand advertising campaign with a hero spot on ITV’s The Voice Final seen by millions of viewers across the UK. The ad features 10-year-old ...

O2 has announced it is the official network sponsor for ITV’s hit show Love Island. The sponsorship builds on O2’s recent campaign ‘Roam Freely’, as the network seeks to remind Love Island fans that ...