The retail media world showed up at Cannes Lion with a flurry of announcements about new advertising capabilities and ...

UMGC secures a $246M advertising deal after a critical audit and as faculty face cuts. Lawmakers question if the spending ...

GoDaddy, Consul Appliances, and AXA each won a Grand Prix at Cannes Lions 2025 for standout campaigns in B2B marketing, ...

The State Ethics Commission is alleging in a lawsuit filed last week that a nonprofit organization failed to disclose tens of ...

GroundTruth isn't just selling smarter media with built-in measurement, they're living it. With observed real-world behavior as their core differentiator, this campaign is a meta-demonstration of ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

Cooper Flagg, who will be selected first overall by Dallas next week, was featured in New Balance’s newest ad campaign. In ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic ...

The company’s CMO, Geoff Seeley, talks about the company’s marketing plan and how it tries to differentiate PayPal from Venmo ...