Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

The plush monster toy has gone from a regional eccentricity to an essential Birkin accessory, seemingly overnight.

What is the latest pop-culture craze that has overtaken the world of collectible toys? Cllct explains: Labubu toys were ...

A quirky, sharp-toothed plush named Labubu—crafted by Chinese brand Pop Mart—has taken Finland by storm, drawing crowds and ...

Labubu, a toothy, fluffy figurine created by Chinese brand Pop Mart, is experiencing a wave of popularity in Finland, with ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

At the center of this global craze is a small, sharp-eared figure with jagged teeth and an ambiguous expression -- Labubu, a curious creation from China that is capturing the imagination of global ...

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has ...