OpenAI moves ChatGPT ads from CPM to CPC with $3-$5 bids after launch pricing collapsed. The company projects $2.5B in ad revenue this year amid $14B in losses.

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

StackAdapt ( the leading AI advertising and orchestration platform, today announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign ...

StackAdapt, the AI advertising and orchestration platform, has announced the general availability of its Model Context Protocol (MCP) Server. This new integrati ...

StackAdapt, the leading AI advertising and orchestration platform, today (21st April, 2026) announced the general ...

StackAdapt, the AI advertising and orchestration platform, has announced the launch of its dedicated Live Events campaign workflow designed to help advertisers ...

StackAdapt ( the leading AI advertising and orchestration platform, today announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ’s GeoPurchase audience segments ...

Relationship enables advertisers with local audience segments based on real‑world purchase behaviors. NEW YORK--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a leading consumer intelligence company, today ...

Relationship enables advertisers with local audience segments based on real‑world purchase behaviors. NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with ...