When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Notably, U.S. visits to American Eagle's ( NYSE: AEO) website have increased 60% year-over-year since the Sweeney campaign was launched, with a spike occurring on August 3-4 when President Trump made ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

In today’s brave new world of fascism rebranded, white nationalism is trading in brown shirts for boot-cut jeans—and the new master race apparently shops at American Eagle. Because nothing says “the ...

Meghan Markle received an olive branch from Kris Jenner just a day after her daughter Khloe Kardashian’s perceived snub. On ...

These 8 bargain wonderlands offer amazing deals and unforgettable shopping adventures! This Chesapeake Goodwill location stands out as a true thrifting paradise. The well-designed floor plan gives you ...