X has accused the companies of colluding under the Global Alliance for Responsible Media to withhold billions in ad revenue ...

The original suit took aim at the World Federation of Advertisers and its Global Alliance for Responsible Media initiative that boycotted X. The suit accused Unilever, Mars and CVS, among others ...

X alleges a raft of companies conspired with the World Federation of Advertisers (WFA) and its affiliated body, the Global Alliance for Responsible Media (GARM), to pull advertising after the then ...

On Saturday, Musk's lawyers filed an amended complaint expanding its 2024 lawsuit accusing the Global Alliance for Responsible Media (GARM), an advertising industry group, and member companies of ...

The extension is part of X’s action against the World Federation of Advertisers (WFA) and brand safety initiative the Global Alliance for Responsible Media (GARM). The social media platform ...

The new defendants added into the legal filing included Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, ...

The lawsuit claims the brands and the WFA’s now-defunct Global Alliance for Responsible Media (GARM) violated US antitrust laws by conspiring to “collectively withhold billions of dollars of ...

The suit, originally filed in August 2024, alleged that the World Federation of Advertisers (WFA) and its now defunct Global Alliance for Responsible Media (GARM), as well as several members ...

The lawsuit accuses the Global Alliance for Responsible Media (GARM)—a now-defunct initiative created by the WFA—of acting as a vehicle for collusion among advertisers to “collectively ...

Bloomberg via Getty Images Shortly after the Tesla CEO began overhauling the platform, the Global Alliance for Responsible Media (GARM) — an initiative of the WFA to keep brands’ ads away from ...