Google is reportedly in advanced discussions to acquire AdHawk, a startup specializing in eye-tracking technology. Get the full story.

Google (GOOG) is reportedly nearing a deal to purchase AdHawk Microsystems, which could help bolster its re-entry into the smart glasses or augmented reality headset market, according to Bloomberg.

The acquisition, valued at $115 million (including $15 million in performance-based payments), could be completed as soon as this week. If finalized, AdHawk would become part of Google's Android ...

After more than a year in beta testing, AdHawk has opened its doors to all advertisers. The company helps businesses manage their Facebook and Google advertising campaigns. It’s a world that co ...

The Google Glass is in a graveyard. But as per Bloomberg, Google’s next acquisition could bring back smart glasses in the age of Android XR.The Latest Tech News, Delivered to Your Inbox ...

The acquisition is part of Google’s renewed interest in headsets and smart glasses. The proposed acquisition is valued at $115 million, which includes $15 million in future payments contingent on ...

Alphabet Inc.'s Google is said to be in the process of sealing a $115 million deal to acquire Canadian eye-tracking technology firm AdHawk Microsystems Inc., marking a renewed push into the smart ...

Google is finalizing the acquisition of AdHawk Microsystems for $115 million, aiming to enhance its smart glasses and AR/VR technology capabilities. AdHawk's advanced eye-tracking technology is ...

NEW YORK (WCBS 880) – Todd Saunders & Dan Pratt used to work at Google and left to start their own Google AdWords advisory firm, AdHawk. "Trying to make things as simple as possible in every ...

AdHawk is announcing that it has acquired one of its competitors, Y Combinator-backed Automate Ads. Even if you weren’t a customer, Automate Ads may sound familiar because it was previously ...

Google’s spokesperson declined to comment on the matter and there was no response from AdHawk when asked for comment. The deal, if finalized, is expected to be completed this week.