Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...

Arthur Sadoun has told Campaign that agencies should be “optimistic,” not “scared,” about their future, and they have a ...

As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Awards for Marketing (Americas) 2025, we caught up with the marketing boss of one of the USA’s most loved ...

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

Built on the premise that only 30 per cent of workplace teams are considered high performing is tough to hear!

Business Plan has introduced a data-driven coaching program to help leadership teams improve performance.The ...

Business growth consultancy, 24HR Business Plan (24HRBP), has unveiled its newest offering: the 24 Hour High Performance ...