Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
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Food Dive6h
Spindrift splashes into soda to capitalize on the better-for-you craze
The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
Prebiotic sodas: What are they, and why are they everywhere?
Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...
OBSESSED: Where does social capitalism draw the line?
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...
SFGate6d
Costco adds nostalgic grocery store item that disappeared years ago
Slice, a nostalgic soda that first appeared on grocery store shelves 41 years ago, has made a triumphant return — albeit with a twist. Last May, Suja Life, a health-focused beverage company ...
The Blade3d
Poppi and Olipop are the trendy new sodas. Coca-Cola is responding
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