The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.

Poppi drinks were founded by Allison Ellsworth in 2015, and they're non-GMO certified and safe to consume during pregnancy.

Bell Flavors & Fragrances predicts nostalgic flavors with a twist and wellness-focused products will grow this year as ...

Nearly two months into 2025, it's a good time to check in on your New Year's resolutions. If you need help meeting your goals ...

Looking to sip smarter? Popular brands like Poppi and Olipop tout healthier alternatives to regular soft drinks with their ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...

Despite a lackluster Q4 report, Celsius Holdings surged 28% after announcing the acquisition of Alani Nu. See why I reiterate ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.