Italian luxury brand Prada has terminated its contract with South Korean actor Kim Soo Hyun amid allegations of an underage relationship involving the late actress Kim Sae Ron.

Brands are cutting ties with South Korean actor Kim Soo-hyun, amid an ongoing scandal about the 37-year-old star allegedly dating late actress Kim Sae-ron when she was underage.

Hoverlab, a South Korean news commentary site on YouTube, claimed the actor and the late actress Kim Sae-ron had been in a six-year relationship since she was 15 years old.

Fashion luxury house Prada decided to end their partnership with My Love From The Star actor Kim Soo-hyun. Several international websites and Korean entertainment sites reported the news. Citing an article from Soompi,

Prada reportedly released a statement that Korean actor Kim Soo Hyun is stepping down as the global ambassador of their luxury brand.

Luxury brand Prada ends its contract with actor Kim Soo Hyun following controversy surrounding his relationship with late actress Kim Sae Ron.

Several companies are terminating their advertising contracts with actor Kim Soo-hyun as the once-popular star rapidly loses his appeal due to his relationship with the late Kim Sae-ron and allegations they began dating when she was a minor.

Popular South Korean actor Kim Soo-hyun, who is also said to be the highest-paid actor, has landed himself under the scanner over his past relationship with late actress Kim Sae-ron when she was a 'minor'.

K-drama star Kim Soo-hyun has reportedly been removed as luxury brand Prada's brand ambassador following his alleged involvement in actor Kim Sae-ron's death scandal.