Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Chances are you’ve seen your favorite celebrities make waves in places beyond the stage and movie screen. Hollywood’s most ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

She included pics from her time with Benny Blanco. The star stunned in a lingerie mirror selfie.

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

She talks fragrance personalization, wearing the scent to work and how Benny loves it (and smells really good) ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or paired with a Fragrance Layering Balm to make the scent your own.

Over the weekend, Selena Gomez accidentally twinned with fiancé Benny Blanco’s mom and sister-in-law in fiery red dresses.