Apple said Wednesday its virtual personal assistant Siri protects users data privacy on their devices and does not send user information to marketers.

Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users. "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose," said a statement published on Wednesday.

Apple claims it is "committed to protecting user data" and that "privacy is a foundational part" of its processes. In a statement released on 8 January 2025, titled "Our longstanding privacy commitment with Siri," they commented on the allegations.

Apple sought to allay privacy concerns about its Siri voice assistant days after it agreed to pay $95 million to settle a lawsuit related to the feature, saying it has never sold data collected by Siri or used it for advertising purposes.

Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple (AAPL) said Siri user data is not being sold for marketing purposes after settling a proposed class action lawsuit accusing the voice assistant of eavesdropping on iPhone and other Apple device users.

Apple claims it doesn't record Siri interactions unless users voluntarily opt-in to improve the voice assistant.

Apple said Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.