Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...

Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.

If you’re looking to stay ahead in the ever-evolving world of search engine optimization, attending the right conferences can ...

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Retro Dodo was crushed by Google's 2023 helpful content update. Now he's taking on Google as a consultant for Kagi, a paid search engine.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 ...