Optimism reigns for 2025, with solution providers demonstrating adaptability and a strong focus on profitability.

Focusing on the value you bring to ISVs and their customers is key as you build and promote an OEM partnership program.

ISVs who integrate their software with full-featured payment technology give merchants the functionality they need to meet ...

Priji Thomas is the Vice President of Product Management at Revenera, where he excels in building teams that leverage technology to solve complex challenges. With over two decades of experience in AI, ...

For many B2B software developers, creating a cutting-edge application is only the first step of a long journey. The next challenge is often the most daunting: selling it. Direct sales models can be ...

B2B software developers often face challenges in marketing their products effectively. A common area where many struggle is content-based marketing, a crucial element for attracting potential ...

I returned from RSPA Inspire nearly a month ago, but the conversations and lessons learned are still fresh in my mind. One topic that came up a couple of times was the power of peer groups. As owners ...

Jay McCall is an editor and journalist with 20 years of writing experience for B2B IT solution providers. Jay is a cofounder of Managed Services Journal and DevPro Journal.

Software buyers are looking for AI capabilities—at the right price. Yet, as AI and generative AI become integral to modern products and services, software producers and suppliers face major challenges ...