The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.

However, the fact that McDonald’s had a plan in place leads me to what might be the most important sentence in McDonald’s USA ...

McDonald's USA has appointed Alyssa Buetikofer, CMO of McDonald's Canada, to the role of senior vice-president, CMO and ...

McDonald's USA unveils its new marketing leadership team to drive innovative growth and brand engagement strategies.

Tariq Hassan, who recently announced plans to leave the company, joined McDonald’s as its U.S. chief marketing and customer ...