Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process of shading, harvesting, and grinding. It’s so specialized that real matcha ...

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line.

The younger someone is, the more likely they are to be enthusiastic about waiting in line: A 2024 survey found that 92 ...

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic ...

Mixue is arguably the most popular Chinese bubble tea brand in Indonesia with more than 2,600 outlets. By the end of 2024, ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.