UFC Lands $7.7 Billion Deal with Paramount
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The UFC recently signed a broadcast deal with Paramount+ that will average $1.1 billion annually, dwarfing the MMA powerhouse’s previous ESPN agreement ($550 million/year). The promotion’s president and CEO,
TKO Group Holdings announced Monday it signed a UFC media rights deal with Paramount to stream events on Paramount+ with select broadcasts on CBS.
The UFC had multiple suitors interested in landing the promotion’s broadcast rights deal, but in the end, Paramount ponied up $7.7 billion per year to land the entire package including the end of traditional pay-per-view broadcasts.