Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

Delve into the stunning world of Rare Beauty by Selena Gomez! Find essential makeup, skincare, and lifestyle products from this world-renowned brand.

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Our vision is to create a safe, welcoming space in beauty—and beyond—that supports mental well-being across age, gender identity, sexual orientation, race, cultural background, physical …

1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.

1% of Rare Beauty’s annual sales will support the Rare Impact Fund. Learn More A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted …

Rare Beauty is now available in Sephora stores throughout North America, Europe, Middle East & Asia Pacific. Use our store locator to find a store near you!