MONOPOLY GO! launches ad featuring Will Ferrell, Jason Momoa, …
Nov 25, 2024 · Scopely, the leading U.S. mobile game maker, has unveiled its first global brand campaign for MONOPOLY GO!, titled “Friendship Pays.” The initiative celebrates the game’s …
Mobile-First Consumers Demand Seamless, Unified Experiences in …
Jan 3, 2025 · The new year is knocking on the door, calling for brands to meet customers with value and convenience on their device of choice — the mobile phone. The widespread adoption
Audible expands global brand with wellness-focused ad
Jan 3, 2025 · Audible has expanded its global brand with a focus on its extensive wellness offerings. Building on the There’s more to imagine when you listen concept introduced in June …
In Pictures: Spotify launches largest global marketing campaign of …
Jun 11, 2024 · Spotify VP of Marketing and Partnerships, Marc Hazan, said: “Spotify’s world-class personalisation is at the heart of this campaign, celebrating the unique relationship between …
Marketing mobile games: your guide for 2024
Mar 4, 2024 · By Lorenzo Rossi, Co-Founder at REPLUG. Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to …
WATCH: Giffgaff debuts ad under Pablo’s creative direction
Sep 23, 2024 · Giffgaff has launched its first campaign since indie agency Pablo took over the account from Neverland earlier this year. The 31-second ad features the protagonist in a …
15 years of WhatsApp: How has the platform evolved?
Feb 23, 2024 · Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion …
Adapting to New Realities: Mobile Marketing Trends You Need to …
Jan 6, 2025 · Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in …
Lynx targets Gen Z’s in new £15m ad featuring Lil Baby
Apr 9, 2024 · The campaign will also feature partnerships with a range of influencers including The Beta Squad, with work running across YouTube, Instagram, TikTok and Snapchat …
Miniclip acquires Easybrain from Embracer in $1.2bn deal
Nov 18, 2024 · Embracer has entered into a $1.2 billion agreement to sell mobile developer Easybrain to digital entertainment company Miniclip. Under the terms of the deal, Miniclip will …