Robots aren’t defined by how they look they’re defined by what they do. Their real power comes from efficiency, precision, problem-solving, and taking on tasks that push human capability forward. When we focus on function instead of appearance, we see the bigger picture: Robots that reshape industries, boost productivity, and transform how we live and work. In your opinion, which capability will matter most in the future of robotics? Join our global community, share your expertise, and explore p

Robots Need Ads Too And This One Is Brilliant 🤖📺 How do you advertise a robot? You show what it can do. ABB nailed it with a genius promo for its new OmniCore system using a robot gliding between cocktail glasses to highlight precision speed in one shot. In robotics marketing, video isn’t optional. Motion is the product. If you can’t show it move, you can’t show its value. 💬 What’s the smartest robot ad you’ve ever seen? Join our global community, share your expertise, and explore partnership