Yashvertising on Instagram: "Here is the strategic breakdown of this campaign by Ogilvy for Birla HIL Pipes. Problem: The pipes and fittings segment is highly competitive, with national and regional players. Regional, smaller players create intense pricing pressure with low-price strategies. Additionally, pipes are an “invisible item” in construction, meaning customers and homeowners typically don’t care much to distinguish one pipe from another, focusing instead on more visible elements like ba