The paradox of choice
19:23
The paradox of choice
18.7M viewsSep 26, 2006
TEDBarry Schwartz
In his book “The Paradox of Choice” Barry Schwartz speaks to the idea that the more time we spend thinking about potential alternatives, the less satisfied we will be with the alternative we end up choosing. Instead, he posits the benefits of being a “satisficer.” “To satisfice is to settle for something that is good enough and not worry about the possibility that there might be something better.” This would allow us to pour our energy into improving and nurturing the relationships we do have, w
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