We’re halfway through 2025, and it’s not too late to pivot your marketing strategy in a smarter direction. Mission-driven brands and nonprofits need more than inspiration. They need innovation. AI is making it easier than ever to connect with supporters on a deeper, more personalized level. Pair that with data that actually informs your decisions (not just vanity metrics), and you’re already ahead. And if you’re not using video to tell your story yet, you’re leaving impact and attention on the t
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