Aditi Randev on Instagram: "Which font should you use for your brand - Helvetica, Times New Roman, or Arial? Each of those fonts stand for a different brand personality... and I’ll explain... Times New Roman was adopted from the newspaper, The Times of London, to become the default font of Microsoft Word in 1989. It signifies tradition and authority, and should be used if your brand signifies scholarly success and traditional authority - like you would be written about in books and essays. Helve