Entrepreneurship | Startups | Business on Instagram: "Want people to say “yes” way more often? Stop persuading start inviting. Most people try to convince others by pushing harder more arguments, more pressure, more persuasion. But Rory Sutherland explains one of the simplest and most effective psychological tricks: Ask for help. When you say, “Could you help me with this?” you trigger a deep human instinct: People want to feel useful. They want to feel valued. They want to be the hero in the si

Sam Salter on Instagram: "this look a lot of persuading"