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YouTubeScaling Vision Podcast
Targeting, Profiling, and Segmenting: The Key to Business Success
We discuss the critical importance of clear targeting, profiling, and segmenting in any business, including medical science. We explain why saying 'the whole world is my customer' is a losing strategy, using Airtel as an example of how brands define specific ideal customer profiles (like a 23-year-old girl) based on research and logic. We ...
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