This OR That - Direct Mail vs Email Marketing retail edition While emails fight for attention in overcrowded inboxes, direct mail gets noticed. • Direct mail open rates: 80–90% • Email open rates: 20–30% • Advertising mail stays in homes for up to 17 days For retail brands, attention = retention. And tangible marketing gives your message time to land. It’s not about replacing digital it’s about standing out. DM us to find out more #DirectMail #RetailMarketing #EmailMarketing #CustomerRetention #
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This OR That - Direct Mail vs Email Marketing retail edition While emails fight for attention in overcrowded inboxes, direct mail gets noticed. • Direct mail open rates: 80–90% • Email open rates: 20–30% • Advertising mail stays in homes for up to 17 days For retail brands, attention = retention. And tangible marketing gives your message time to land. It’s not about replacing digital it’s about standing out. DM us to find out more #DirectMail #RetailMarketing #EmailMarketing #CustomerRetention #
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Every dollar spent on direct mail generates $12.57 in sales. I just had Wilson Zehr on my podcast. He’s been doing direct mail since 1999. He told me, according to the Direct Marketing Association, every dollar spent on direct mail generates $12.57 in sales. As society becomes increasingly digital, it becomes easier to stand out using physical mail. Everyone thinks physical mail is so hard to do. How do you find the addresses? How do you make the bulk mail? Wilson made a site that makes it easy
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